Last updated: 23 April 2025

Wild Spirit Sportswear (“we”, “us”, or “our”) is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, store, and protect your personal data when you visit or make a purchase from wildspiritsportswear.co.uk (“our website”).

1. Who We Are

Wild Spirit Sportswear is a UK-based retailer of women’s activewear and accessories. For the purposes of the General Data Protection Regulation (GDPR), we are the “data controller” of your personal information.

2. What Data We Collect

We may collect and process the following types of personal data:

• Identity Data: Name, username, or similar identifier.
• Contact Data: Email address, postal address, and telephone number.
• Transaction Data: Details about payments to and from you, and other details of products you have purchased from us.
• Technical Data: IP address, browser type and version, time zone setting, browser plug-in types, operating system, and platform.
• Profile Data: Purchases or orders made by you, your interests, preferences, feedback, and survey responses.
• Marketing and Communications Data: Your preferences in receiving marketing from us and your communication preferences.

3. How We Collect Your Data

We use different methods to collect data from and about you, including:

• Direct interactions: You may provide data by filling in forms on our website (such as subscribing to our newsletter for 10% off), making purchases, or corresponding with us by email or otherwise.
• Automated technologies: As you interact with our website, we may automatically collect technical data about your equipment, browsing actions, and patterns using cookies and similar technologies.
• Third parties: We may receive personal data about you from analytics providers, advertising networks, and payment and delivery service providers.

4. How We Use Your Data

We use your personal data for the following purposes:

• To process and deliver your orders, including managing payments, fees, and charges.
• To manage our relationship with you, including notifying you about changes to our terms or privacy policy.
• To enable you to participate in promotions, surveys, or competitions.
• To administer and protect our business and website (including troubleshooting, data analysis, testing, system maintenance, support, reporting, and hosting of data).
• To deliver relevant website content and advertisements to you and measure or understand the effectiveness of the advertising we serve to you.
• To make suggestions and recommendations to you about goods or services that may be of interest to you.

5. Legal Basis for Processing

We process your personal data under the following legal bases:

• Contractual necessity: To fulfil a contract with you (e.g., to process your order).
• Legitimate interests: For our business interests, provided your interests and fundamental rights do not override those interests.
• Consent: Where you have given us explicit consent (e.g., for marketing communications).
• Legal obligation: Where we need to comply with a legal or regulatory obligation.

6. How We Share Your Data

We may share your personal data with:

• Service providers who provide IT, payment, and delivery services.
• Professional advisers including lawyers, bankers, auditors, and insurers.
• HM Revenue & Customs, regulators, and other authorities if required by law.
• Third parties to whom we may choose to sell, transfer, or merge parts of our business or our assets.

We require all third parties to respect the security of your personal data and to treat it in accordance with the law.

7. International Transfers

If we transfer your data outside the UK or European Economic Area (EEA), we ensure a similar degree of protection is afforded to it by ensuring appropriate safeguards are implemented.

8. Data Security

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used, or accessed in an unauthorized way, altered, or disclosed.

9. Data Retention

We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.

10. Your Legal Rights

Under GDPR, you have the right to:

• Request access to your personal data.
• Request correction of your personal data.
• Request erasure of your personal data.
• Object to processing of your personal data.
• Request restriction of processing your personal data.
• Request transfer of your personal data.
• Withdraw consent at any time when we are relying on consent to process your personal data.

To exercise any of these rights, please contact us here.

11. Cookies

Our website uses cookies to distinguish you from other users. For detailed information on the cookies we use and the purposes for which we use them, see our Cookie Policy.

12. Contact Us

If you have any questions about this privacy policy or our privacy practices, please contact us here.

You have the right to make a complaint at any time to the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection issues (www.ico.org.uk).