Strength isn’t something you’re born with.

It’s built through the choices you make, the challenges you face and the determination to keep showing up—even when things get tough.

For Jill, strength has become a way of life.

As a competitive Strongwoman athlete, she has discovered what she’s truly capable of through years of dedication, training and a willingness to continually push beyond her own limits. Every session, every competition and every new goal has helped shape not only her physical strength, but the confidence that comes from believing in yourself.

Competing in Strongwoman isn’t simply about lifting heavy weights.

It’s about discipline.

Consistency.

Resilience.

It’s about turning up on the days you don’t feel like it and trusting that every small step is moving you closer to your goals.

That’s exactly why Jill felt such a strong connection to Freya.

Freya represents women who embrace challenge and understand that true strength comes in many forms. It’s about pushing your own boundaries rather than comparing yourself to anyone else, celebrating progress and discovering just how capable you really are.

Jill embodies those values every day.

Whether she’s preparing for competitions in the UK or taking on international events, she approaches every challenge with quiet determination and a mindset that encourages others to believe in themselves too.

Her journey reminds us that confidence isn’t something you suddenly find.

It’s something you build.

One training session.

One challenge.

One achievement at a time.

At Wild Spirit, we believe movement has the power to change how you feel about yourself.

For Jill, movement has become a way of discovering new strengths, overcoming self-doubt and proving that you’re capable of far more than you might imagine.

Because strength isn’t about being better than someone else.

It’s about becoming stronger than you were yesterday.

Follow Jill

Instagram: @jill.armstrong69

“Strength isn’t measured by what you lift. It’s measured by the courage to keep showing up.”

Discover the Freya Collection

The Freya collection is designed for women who embrace challenge, celebrate their strength and continue pushing their own boundaries. Whether you’re stepping into the gym for the first time or preparing for your next competition, Freya is there to move with you.

What’s your feeling?